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SAP Customer Experience (CX) encompasses a suite of solutions designed to deliver personalized, seamless customer interactions across various channels. By integrating data and processes, SAP CX helps businesses understand and engage their customers more effectively, driving satisfaction and loyalty. This platform supports sales, marketing, commerce, and service functions, enabling companies to create a unified and impactful customer journey. Through SAP CX, businesses can leverage real-time insights and advanced analytics to make informed decisions and adapt to customer needs swiftly.

Intelligent CX

Intelligent CX for companies that focus on growth need agility, intelligent data at the core, and the ability to scale effortlessly.

  • Industry-specific solutions, leveraging 50 years of experience and a rich partner ecosystem for tailored CX challenges.
  • Seamless integration of critical data for personalized customer experiences and enhanced operational efficiency.
  • Utilizes AI for insightful customer engagement, automating data analysis to predict behaviors and optimize interactions.
  • Adopts hybrid composability, blending core capabilities with flexible, curated solutions for agile adaptation to change.

E-commerce

  • Enhance E-Commerce Innovations: Elevate online shopping with a scalable, trusted e-commerce solution that offers connected, adaptive experiences.
  • Embrace Sustainable Business Practices: Encourage sustainable consumption by managing and reselling pre owned inventory to create new revenue and extend product value.
  • SAP Commerce Cloud: Offers a reliable ecommerce platform, enabling scalable innovation and leveraging enterprise-wide data to increase profits and customer satisfaction.
  • Quickly adopt new e-commerce models and engage customers through various touchpoints..
  • Connect supply chain insights with demand signals for profitable expansion.
  • Utilize analytics to monitor customer behavior and e-commerce metrics.
  • Enhance product discovery with AI-driven recommendations.
  • Customize your e-commerce platform for unique, optimized shopping experiences.

SAP Recommerce

Empowers businesses to manage and resell pre owned inventory, facilitating a transition to a circular economy. This solution not only extends product value but also supports sustainable consumption practices.
  • Unlock New Revenue Opportunities: Expand your business by selling pre-owned, upcycled, or surplus items through a dedicated resale channel, enhancing customer experience.
  • Enhance Lifetime Value for Customers and Products: Strengthen brand loyalty by leveraging data for new customer interactions and prolonging product life.
  • Measure sustainability impact: Monitor and report on sustainability efforts, offering customers eco-friendly options to support your sustainable business goals.

Customer data

  • Deepen Customer Insights: Gain real-time customer insights for personalized, privacy-conscious engagements.
  • Strengthen Identity Management: Ensure smooth customer onboarding with secure, permission-based data management.
  • SAP Customer Data Platform: Personalized customer engagements across individual and business accounts, enhancing interactions with real-time data insights to elevate revenue and growth.
  • Connect customer service management across the enterprise to speed up issue resolution.
  • Boost efficiency with AI insights, recommendations, and automation.
  • Enhance ticket resolution accuracy and speed with efficient case management workflows.
  • Enable business users to meet changing service needs with low-code and no-code customization options.

SAP Customer Identity and Access Management

Streamlines customer data handling by managing identity, consent, and authentication via unified profiles for real-time engagement, ensuring smooth experiences and high security.
  • Boost Revenue and Accelerate Value Delivery:Minimize identity silos by using first-party data organization-wide to boost loyalty and engagement.
  • Enhance Security and User Experience: Introduce passwordless authentication, real-time protection against account takeovers, and AI-driven risk-based authentication.
  • Simplify Scaling Efforts: Ensure data residency compliance, manage customer consent, reduce latency, and scale effectively for enterprise demands.

Sales automation

  • Cultivate Enduring Customer Bonds: Enhance sales efficiency with AI-driven insights and recommendations for customer-focused engagements.
    SAP Sales Cloud: A 360-degree view of every customer and interaction enables sales teams to create personalized, customer-centric experiences, significantly boosting revenue and fostering enduring loyalty.
  • Cloud deployment
  • Unified view of customers.
  • Optimized mobile selling experience
  • Insights and recommendations powered by AI
  • AI-generated summaries and key points

Customer service

  • Boost Service Productivity: Improve customer satisfaction and loyalty through efficient case management and integrated service operations.
  • SAP Service Cloud: Transforms customer service by fostering impactful connections at every journey stage.
  • Connect customer service management across the enterprise to speed up issue resolution.
  • Boost efficiency with AI insights, recommendations, and automation.
  • Enhance ticket resolution accuracy and speed with efficient case management workflows.
  • Enable business users to meet changing service needs with low-code and no-code customization options.

Marketing

  • Tailor Customer Interactions: Execute cross-channel marketing campaigns effectively, targeting customers precisely for optimal engagement.
  • SAP Emarsys Customer Engagement: Our platform empowers you to craft personalized, instant customer interactions that boost retention and foster loyalty at a large scale.
  • Quickly deploy personalized, cross-channel campaigns to seize revenue opportunities at scale.
  • Utilize AI insights for higher conversion rates through timely, relevant customer interactions.
  • Enhance business growth with impactful customer relationships during crucial moments.
  • Ensure steady revenue by providing personalized B2B experiences across sales channels and commerce websites.